Milk Mustache debut for Zhang Ziyi

This month, Zhang Ziyi, star of "Crouching Tiger, Hidden Dragon" and "Rush
Hour 2" will be the latest celebrity to join the "got milk?"®/Milk Mustache

Here the press release about this great news!!!

Zhang Ziyi Slashes Through the Scene as She Stars in Her Own Milk Mustache

WASHINGTON (May 7, 2002) - Zhang Ziyi, famous for her super-human martial
arts stunts in "Crouching Tiger, Hidden Dragon" and "Rush Hour 2," is
getting her kicks from calcium-rich milk. Ziyi leapt into the spotlight as
the latest celebrity to join the "got milk?"®/Milk Mustache campaign to show
how easy it is to get the nutrients and calcium in milk to fuel an active

Ziyi's ad will debut in the May 13 issue of US Weekly. The ad copy
reads, "9 essential nutrients in every easy-to-open bottle. got milk?"
Fun new milk flavors and convenient packaging make it even easier
than ever for teens to get the nutrients their growing bodies need. The
nine essential nutrients in milk help provide fuel for high-endurance
exercise and gravity-defying leaps.

"Zhang is an ideal role model because she knows the importance of drinking
milk to help pack a powerful punch," said Kurt Graetzer, CEO of the "got
milk?"®/Milk Mustache campaign. "Unfortunately, nearly nine out of 10 teen
girls and almost seven out of 10 teen boys don't make the cut when it comes
to getting enough calcium."

Zhang's ad helps educate teens about the total nutrient package found in
milk. The National Academy of Sciences recommends that teenagers get at
least 1,300 milligrams of calcium per day, or the equivalent of at least
four 8-ounce glasses of milk.

For more information on the benefits of drinking milk and the "got
milk?"/Milk Mustache campaign, log on to

The National "got milk?"® Milk Mustache Campaign is jointly funded by
America's milk processors and dairy farmers: the National Fluid Milk
Processor Promotion Board in Washington, D.C., and Dairy Management Inc.,
Rosemont, Illinois. The goal of the multi-faceted campaign is to educate
consumers on the benefits of milk and to raise milk consumption. A series
of educational brochures is available by visiting the milk Web site at Bozell New York is the creative agency for The National
"got milk?" ® Milk Mustache Campaign.

The tagline "got milk?"® was created for the California Milk Processor Board
by Goodby Silverstein & Partners and is licensed by the national milk
processor and dairy producer groups.

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