| "CROUCHING TIGER, HIDDEN DRAGON" STAR MAKES HIGH MOVES
Zhang Ziyi Slashes Through the Scene as She Stars in Her Own Milk Mustache
WASHINGTON (May 7, 2002) - Zhang Ziyi, famous for her
arts stunts in "Crouching Tiger, Hidden Dragon" and "Rush
Hour 2," is
getting her kicks from calcium-rich milk. Ziyi leapt into the spotlight
the latest celebrity to join the "got milk?"®/Milk Mustache
campaign to show
how easy it is to get the nutrients and calcium in milk to fuel an active
Ziyi's ad will debut in the May 13 issue of US Weekly.
The ad copy
reads, "9 essential nutrients in every easy-to-open bottle. got
Fun new milk flavors and convenient packaging make it even easier
than ever for teens to get the nutrients their growing bodies need.
nine essential nutrients in milk help provide fuel for high-endurance
exercise and gravity-defying leaps.
"Zhang is an ideal role model because she knows
the importance of drinking
milk to help pack a powerful punch," said Kurt Graetzer, CEO of
milk?"®/Milk Mustache campaign. "Unfortunately, nearly
nine out of 10 teen
girls and almost seven out of 10 teen boys don't make the cut when it
to getting enough calcium."
Zhang's ad helps educate teens about the total nutrient
package found in
milk. The National Academy of Sciences recommends that teenagers get
least 1,300 milligrams of calcium per day, or the equivalent of at least
four 8-ounce glasses of milk.
For more information on the benefits of drinking milk
and the "got
milk?"/Milk Mustache campaign, log on to www.whymilk.com.
The National "got milk?"® Milk Mustache
Campaign is jointly funded by
America's milk processors and dairy farmers: the National Fluid Milk
Processor Promotion Board in Washington, D.C., and Dairy Management
Rosemont, Illinois. The goal of the multi-faceted campaign is to educate
consumers on the benefits of milk and to raise milk consumption. A series
of educational brochures is available by visiting the milk Web site
www.whymilk.com. Bozell New York is the creative agency for The National
"got milk?" ® Milk Mustache Campaign.
The tagline "got milk?"® was created
for the California Milk Processor Board
by Goodby Silverstein & Partners and is licensed by the national
processor and dairy producer groups.